How to stop Google Analytics from tracking your own visits
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How to stop Google Analytics from tracking your own visits

Updated:   Web development, WordPress 1 min read

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Google Analytics is a great marketing tool from Google. It collects useful data from your website. It makes you understand your customers deeply.

Google Analytics dashboard
Figure: Google Analytics dashboard

For data collection, you want to collect as much real data as possible. You don’t want to collect your visits. To do that, you will use the “Google Analytics Filters” method. Follow the steps below.

  • Log in to your Google Analytics
  • Navigate to the admin panel
Google Analytics Admin menu
Figure: Google Analytics Admin menu
  • Once the admin panel shows up, click on the Filters menu
Google Analytics Filters
Figure: Google Analytics Filters
  • Then you will see the filter list
Google Analytics filters page
Figure: Google Analytics Filters page
  • Next, click on the ADD FILTER button. You will see the filter form.
  • Then choose “Create new Filter”, fill in the “Filter Name” as you like, choose “Predefined“, then select “Exclude“, “traffic from the IP address“, and “that are equal to“. Finally, add your IP address. You can add IPv4 or IPv6 for the IP address.
Google Analytics Filter form
Figure: Google Analytics Filter Form

And that’s it. From now on, your Google Analytics should not collect your visits. Verify by checking the Realtime overview from the GA dashboard.


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Senior WordPress Developer (Freelancer)

Senior WordPress Developer (Freelancer)

I’m a professional WordPress and WooCommerce developer based in Chiang Mai, Thailand, with over a decade of experience creating fast, secure, and scalable websites. From custom themes and plugins to full WooCommerce stores, I help businesses build a strong and reliable online presence. Need a freelance WordPress developer you can count on? View my portfolio or get in touch to discuss your project.