How to Opt Out of Google Analytics Tracking
1 Aug 2023
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How to Opt Out of Google Analytics Tracking

by | Updated:   | Web development | 1 min read

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If you’re a web developer, designer, or website owner, you may want to prevent Google Analytics from tracking your own visits to your site to keep your data clean. Google offers an official Google Analytics Opt-out Browser Add-on that disables Google Analytics JavaScript (ga.js, analytics.js, dc.js) from collecting and sending data about your browsing activity.

Supported Browsers

The Google Analytics Opt-out Browser Add-on is compatible with the following browsers:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Edge

How to Install the Add-on

To stop Google Analytics from tracking your visits, follow these steps:

  • Download the add-on from Opt-out Browser Add-on extension
  • Verify Installation: Visit your website and check your Google Analytics real-time dashboard. If the add-on is working, your visits should not appear in the data.

Why Use the Opt-out Add-on?

Excluding your own visits from Google Analytics ensures your analytics data reflects real user behavior, avoiding inflated pageviews or skewed metrics from your testing or site management activities. This is especially useful for web professionals who frequently visit their own sites.

For more details, refer to Google’s official documentation at tools.google.com/dlpage/gaoptout.

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Senior WordPress & WooCommerce Developer

I’m a professional WordPress and WooCommerce developer based in Chiang Mai, Thailand, with over a decade of experience creating fast, secure, and scalable websites. From custom themes and plugins to full WooCommerce stores, I help businesses build a strong and reliable online presence. Need a developer you can count on? View my portfolio or get in touch to discuss your project.